Recent Blogs
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How to Market Yourself as a Mature Model
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#mastcelldisease
Hi everyone.
May I take a few moments of your day?
The link below is a well written article o ... read more
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My Name is Ann Baker. I am an over 50 model.
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How to Market Yourself as a Mature Model
2025-02-28 14:41:32
The modeling industry has evolved, and there is increasing demand for models of all ages. Whether you’re just starting out or have been in the industry for years, marketing yourself effectively is essential to building a successful career. As a mature model, standing out requires a strategic approach that leverages social media, networking, and relationship-building. Here’s how you can do it. * 1. Master Social Media for Visibility - Social media is one of the most powerful tools for self-promotion. It allows you to showcase your portfolio, engage with brands, and connect with industry professionals. Here’s how to use it effectively: Choose the Right Platforms: • Instagram – Perfect for visual storytelling. Share high-quality images from your portfolio, behind-the-scenes moments, and personal branding content. • LinkedIn – Ideal for connecting with agencies, photographers, and brands professionally. I will admit that I need to improve my efforts here. • TikTok & YouTube – If you’re comfortable with video content, short clips of photoshoots, modeling tips, or daily routines can increase engagement. • Facebook – Join modeling and industry-related groups where brands and agencies often post opportunities. * Post Consistently: • Create a content schedule and post regularly to stay relevant. • Share a mix of professional photos, candid shots, and personal insights to showcase your personality. • Use hashtags strategically (e.g., #MatureModel, #ModelLife, #FashionOver40) to reach your target audience. * Engage With Your Audience: • Respond to comments and messages to build rapport with followers. • Collaborate with other models, photographers, and industry professionals through shoutouts or live sessions. • Tag brands and agencies when you post content featuring their products or collaborations. * 2. Network Like a Pro - The modeling industry thrives on connections. Building relationships can open doors to new opportunities. * Attend Industry Events: • Fashion weeks, casting calls, and networking events are great places to meet industry professionals in person. • Have a digital or physical portfolio ready to showcase your work. * Connect with Photographers and Stylists: • Reach out to local photographers for test shoots to keep your portfolio fresh. • Work with stylists and makeup artists who may recommend you for future projects. * Join Modeling Agencies and Freelance Platforms: • Many agencies now have divisions specifically for mature models. Research and submit your portfolio to reputable agencies. • Websites like Backstage, Model Mayhem, and The Industry Model Management are great platforms for finding work. * 3. Build Meaningful Relationships in the Industry: Success in modeling isn’t just about booking jobs—it’s about maintaining strong professional relationships. * Maintain a Professional Reputation: • Always be on time, prepared, and easy to work with on set. • Follow up with photographers, clients, and stylists after shoots to express gratitude. * Be Open to Different Types of Work: • Mature models are in demand for lifestyle, commercial, beauty, and fitness modeling. • Expanding your versatility increases job opportunities. * Offer Value and Stay in Touch: • Engage with brands you want to work with by commenting on their social media posts. • Keep your contacts updated on your latest work by sending periodic messages or newsletters. * Final Thoughts - Marketing yourself as a mature model requires a mix of strategic social media use, strong networking skills, and meaningful industry relationships. Stay authentic, remain professional, and continuously refine your brand to attract the right opportunities. With dedication and consistency, you can build a successful modeling career at any age. * Are you a mature model? What strategies have worked for you? Share your experiences! * Until next time love always, Ann Baker * www.Ann-Baker.com * IG:@AnnBakerModel * Photographer: Leo Sanchez IG: @leosanchez_photo